The A-Z of training: A is for Audience

Posted by Adam Chester on 30/04/2014 at 09:00

As trainers, we need to carefully consider our audience. Training that we develop for one group of trainees may not be suitable for another cohort.

If we consider a larger company, there may be several levels of management between the shop floor and the boardroom. Some training is universal- mandatory health and safety training for example, but what about your internal business processes?

For an employee at lower levels, they might be interested in functional examples of a business process and how to apply it in their role. A manager would be interested in the monitoring and measurement of the process so that they can take responsibility of it. At a higher level the board may be concerned with how implementing the process affects the bottom line- what is the cost saving or expense in implementing the process?

When developing multi-level training like in this example I like to break it down into sections. In this case I see three distinct sections:

  1. The process being implemented
  2. The monitoring of the process
  3. The business impact of the process
By breaking the training up into sections I can write each section independently and assemble them for each audience separately.

The worker at the lowest level would receive the first section only which would give them enough knowledge to implement the process effectively. A middle manager would need to understand the full process, such that they can monitor it effectively. In this case they would receive parts one and two. At the highest levels a full understanding of the process might not be necessary an overview if the process may be sufficient. An understanding of how the process is monitored and an understanding of the report data would be required. This training would also incorporate the business case for the process. For this audience appropriate content could be selected from section one and two, and the whole of section three would make up their training.

The difficulty in developing modular training in this way is tying together parts where they have been edited and reduced in size to fit. Take care to ensure that there is continuity in your training message and that the training flows between sections.

The example in this article is a little contrived, but I hope that you can see the benefits in the modular approach in developing training for different audiences. If you try this in your organisation let us know how you get on

This is the first article in our A-Z of training. We publish one article per week on Wednesday mornings at 9:00am.

Our A-Z of Training Starts Tomorrow!

Posted by Adam Chester on 29/04/2014 at 11:08

Our A-Z of training starts tomorrow. We'll be publishing an article at 9:00am every Wednesday. This page will be updated with links to each article

If you can think of any particular topics you would like to see then please send us your suggestions (suggestions for X and Z are particularly welcome!)

How Are You Retaining Staff?

Posted by Adam Chester on 29/04/2014 at 11:07

In an article published today the BBC (link) discussed the challenges of keeping the best staff. We think that one of the best ways, is to allow people to develop.

Allowing people to develop existing skills as well as learn new ones shows that a company is willing to invest in its employees. This demonstrates that an organisation is interested in the potential of the employee.

How does your training strategy allow for personal development?

We're Exhibiting At The Jury's Inn, Birmingham - So Come And Join Us

Posted by Matthew Freemantle on 20/03/2014 at 22:07

Adam and I are off to exhibit at the Chamber Networking event on Friday 21st March 2014. It would be great if you could join us.

The event is taking place at the Jury's Inn, Broad Street, Birmingham between 11.30 - 14.30.

If you're unable to visit us at the show and would like to see how Prodeceo can help you deliver your training and maintain your company's compliance, please get in touch on 0845 900 3830 or send us an email to

New Team Member

Posted by Adam Chester on 24/02/2014 at 21:28

After a fantastic end to 2013, the Prodeceo team is growing! I would like to introduce Matthew our new Business Development Manager. So in his own words.....

A little bit about myself. One day……………ok, maybe not a story, as I can talk quite a bit.

In my previous role as a Branch Manager at a retail bank, one of my main passions was training and developing staff. Sometimes this proved challenging with the training systems that were available to me at the time which is why it was so refreshing to find a user friendly system like Prodeceo where I can develop a training course within minutes. Another important part of the role was to make my customers lives easier by finding them the right solutions for their needs. Having spent fifteen years in a customer service led industy, I hope to bring that experience with me to Prodeceo.

Ok, so that’s an insight into my professional background, now a little bit about my interests. I’m a keen sports enthusiast and enjoy football, tennis and surfing (yes surfing. Ok so I don’t get to practice as much as I’d like living in the middle of the country buy hey ho). I’m a big outdoor fan too and love camping and hiking. I’ve been fortunate to travel to some amazing places in the world such as trekking to Mount Everest in Nepal, trekking in the Amazonian rainforest to raise money for charity and been to the Arctic circle to see the Northern lights (but it was cloudy all week so didn’t get to see them!).

I’m really excited to be onboard with Prodeceo in what will be a fantastic journey into making us the preferred online training system for businesses.

If you have any questions then please email me on